IKEA introduces MÄNLAND, the creche for retail-weary men
You've probably seen the "boyfriend chair" in clothing stores for bored shopping companions.
Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs.
MÄNLAND is being trialled for four days this Father's Day weekend as a male-only play space to hang out in while wives and girlfriends peruse the aisles.
Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping.
MÄNLAND is open from Thursday September 1 to Sunday September 4 from 10am-6pm at Sydney's IKEA store at Homebush Bay.