No. 47

IKEA introduces MÄNLAND, the creche for retail-weary men

You've probably seen the "boyfriend chair" in clothing stores for bored shopping companions.

Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs.

MÄNLAND is being trialled for four days this Father's Day weekend as a male-only play space to hang out in while wives and girlfriends peruse the aisles.

Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping.

MÄNLAND is open from Thursday September 1 to Sunday September 4 from 10am-6pm at Sydney's IKEA store at Homebush Bay.

Read more |  news.com.au, 02.09.11

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